TikTok Takes Over

If there was ever a time to advertise on TikTok, its now.

With millions of users, it’s no surprise that TikTok surpassed the likes of Facebook owned apps Instagram and WhatsApp as the most downloaded social media app of 2020, having over 2 billion mobile downloads.

What is TikTok?

Emerging to the social media scene in 2016, TikTok is owned by Chinese internet technology company “ByteDance”. The app became worldwide when merging with popular video sharing app in 2018, which spiked its growth.

TikTok is a social media platform which uses engaging, bitesize video content to captivate its audiences. TikTok users create videos between 15 seconds and 3 minutes long from all genres. From things like dance and comedy to wellness and lifestyle advice – there really is something for everyone! This is reflected in their audience demographics. Contrary to popular belief – TikTok isn’t just for the Gen Z’s of the world. Its users range from anywhere between the ages of 13 to 60! So no matter who you want to target, TikTok is the place to be.

In fact, people now spend more time watching videos on TikTok than on YouTube, with users spending 26 HOURS per month on TikTok, compared to 16 hours on YouTube – can you believe it!? “TikTok” is even the third most searched term on YouTube itself!

TikTok is so powerful it even has its own subcultures, shaping things from humour and slang to fashion and aesthetics. It even holds the power to influence the music industry, launching the careers of several stars. 80% of users say TikTok is the number 1 place they discover new music – even more than streaming services!

Who Uses TikTok?

TikTok’s users have a reputation for producing fun, engaging and inclusive content. This gives brands a clear opportunity to integrate themselves into the lives of audiences they may not have previously had the means to engage with.

Top tip though – make sure your ads are done in a non-salesy way that’s fun and fits the tone of the platform.

How Does This Help My Ad?

Bitesize, fast paced video content is the way forward for the next generation of consumers.

Remember, if you’re targeting Gen Z, they have the attention span of a goldfish… they’re easily distracted, so no matter what the platform, make sure your ad is engaging!

Our expert team can advise you on the best platforms to engage with your core audience, whether that be TikTok, Instagram, YouTube, or something completely different! Contact us and let’s make a campaign to remember.

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Sources: App Annie, TikTok for Business