ABOUT US

We expertly craft campaigns that deliver results through the use of a wide range of media channels and online pay-per-click platforms.

Forward & Thinking is

an advertising agency

20+ EMPLOYEES

100+ CLIENTS

two female colleagues work looking laptop smiling

OUR VISION

To be the best agency possible for both clients and employees by always delivering what we promise.

blurred image of laptop on desk at work station

We strive to always do what’s right for our clients and deliver a customer service and care that is the best in the industry.

Throughout our journey we will live and promote our values Listen, Care, Honest and Deliver.

DELIVER

We have an unparalleled thirst for knowledge. We’re never going to get comfortable.

We continuously strive to improve ourselves, our teams and our work.

We strive to wow our clients every time by getting the best results for them and delivering an amazing experience.

We let our clients shine.

OUR VALUES

LISTEN

We listen to other views, especially if they are different to ours – this helps us grow and broaden our horizons.

Everyone who works with us feels that theirs views are valued.

We value other peoples input, skills and expertise.

We offer guidance and advice.

We constantly strive to have the best relationship with our clients, colleagues and suppliers.

CARE

Brilliant ideas and teams are not developed in isolation – we bounce ideas off one another, help with workloads and offer advice when and where we can.

No room for single warriors: We all help each other and keep each other afloat when busy times arise!

We trust each other to work independently.

We continuously develop ourselves, expand our knowledge and expertise and share this with the team.

HONESTY

We do as we say and say as we do.

When issues arise we do not cover them up.

We address them and deal with them, finding the best solution.

Our level of transparency when dealing with clients is second to none: We’re refreshingly honest if we think it’s required to benefit the client. We take ownership of our actions. The good and the bad.

We work to the highest standards, always making sure we double check and proof work before it goes out. We do what’s best, not what’s easiest.

&


OUR TEAM

THE CLIENT OBSESSED

CHANNEL EXPERTS

CAMPAIGN MANAGERS

THE ENABLERS

Emily Rymchuk

EMILY Redpath

ALISON JOHNSON

ENVIRONMENT AND SUSTAINABILITY

We are committed to reducing our environmental impact and continually improving our environmental performance as an integral part of our business strategy and operating methods, with regular review points. We will encourage customers, suppliers and other stakeholders to do the same.

Some of our initiatives:

  • Ensure our suppliers align with our sustainability requirements when onboarding – ensuring the advertising landscape is evolving

  • Achieve carbon negativity ahead of target (2025)

  • Eliminate single use plastics completely from our offices and activities

  • LED efficient lighting to be maintained throughout our estate

  • Smart plugs and motion detectors will be used to reduce unnecessary heating/lighting

  • We will promote the use of travel alternatives such as e-mail or video/phone conferencing

  • We can supply our full environmental, sustainability and carbon policies requests.

OUR ECO AMBASSADORS

Cultivates environmental responsibility by leading and training to promote sustainable practices across the group, encouraging environmentally responsible behaviours among peers.

FIONA DOWNIE

As part of our continued support we now offer all our employees and their families access to the Bupa Employee Assistance Programme.

MENTAL HEALTH At FORWARD & THINKING

Forward & Thinking prides itself on the people culture we have implemented for all our employees and into our day-to-day working life. We are honest, caring and great listeners to one another. When we have a hard day at work we know our team will be supportive to push you to do your best. 

Our founders, Alison and Andrew Johnson have prioritised mental health in the workplace through our culture. More importantly, they’ve asked members of our team to come forward if they wanted to qualify as mental health ambassadors. They’ve also put into place HR mental health processes and policies to reinforce the successful culture we have. Their “aim is to create a culture where people can work together well, feel motivated and thrive.”

Fiona Downie, our campaign manager and ambassador for mental health, comments that ‘having a support network within the business gives employees the opportunity to talk to someone who can be impartial and not necessarily in their day-to-day work lives, hopefully making it easier for people to reach out.’ Likewise Hailey Fryatt, office administrator and mental health ambassador, says ‘it’s important for people to know it’s okay to not be okay.’ 

OUR MENTAL HEALTH FIRST AIDERS

Our mental health first aider’s role is to act as a first point of contact for people with mental health issues, providing a confidential and safe space to listen and sign-post. As well as being someone to talk to whenever they are struggling, a mental health first aider also acts as an advocate for mental health in the workplace, helping to reduce stigmas and enact positive change.

GIVING BACK

We believe in giving back. Here at F&T we care about making the world a better place and are passionate about supporting a good cause. Every year, we hold a team vote giving our employees a chance to vote for their favourite charities. The results are used to inform our decision of our chosen charity for the year ahead who we support through team fundraising activities.


OUR CHARITY

East Yorkshire Foodbank opened in May 2016 to give people in crisis hope, practical help, and a brighter future. The Foodbank is a project funded by local churches and community groups, working together towards stopping hunger in our local area.

They provide three days’ nutritionally balanced emergency food and support to local people who are referred from a crisis. They are part of a nationwide network of food banks, supported by The Trussell Trust, working to combat poverty and hunger across the UK.

east yorkshire foodbank

HOW WE’RE HELPING

Image of chocolate crispies

BAKE SALE

Christmas is just around the corner and with it lots of baking fun! Stay tuned for the next British Bake Off at Forward & Thinking.

CHARITY WALK

We walked 10k to support our chosen charity of the year, @andysmanclubuk. Thank you to the team and everyone who donated!

Image of two men after charity boxing match

CHARITY BOXING MATCH

Our team joined GCGF Events for a charity boxing match in aid of Andy’s Man Club. An amazing event for a fantastic cause!