Why radio is key for your marketing mix right now

Our Sales Director Darren Clewes thinks radio is a key advertising channel now.

Read on to find out why.

I’ve researched and previously posted on “going to where your audience is” during the coronavirus lockdown, so I wanted to share some recent stats on from with our clients.

38% of commercial radio listeners are tuning in for an extra hour and 45 minutes each day. Time spent listening to the radio has increased significantly since lockdown amid the COVID-19 pandemic.

While staying at home to stay safe, consumers are adjusting their media consumption behaviours.

Listeners are now tuning in for an average of 26 hours every week, compared the average time spent listening of around 14 hours a week prior to the health crisis.

This increased listenership is underpinned by a trust in their local station to deliver ‘trusted news’ (68%) and ‘keep them company’ during lockdown (84%)

If you were considering radio in your marketing mix, now is the time. Get in touch with us.