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Leicester College Artwork

Leicester College

THE BRIEF

Leicester College offers a range of courses for all sections of the local communities it serves. From apprenticeships to English classes, or hairdressing to motor vehicles, there is a place for everyone who’s excited to learn. We love that philosophy and have been working with Leicester College on a multitude of campaigns. The purpose of this particular campaign was to generate awareness for the distance learning courses offered at Leicester College with users across the UK.

THE CAMPAIGN

The campaign objectives were clear: 1. Increase traffic to the distance learning area of the website, 2. Increase awareness of the distance learning course offering with users outside of the local area, 3. Generate enquiries and applications for distance learning course. Following our data-led planning process, Forward & Thinking developed a detailed digital marketing strategy targeting key audiences across the UK. Based on our insight, we recommenced using Google Search Network and Facebook Network, including Instagram, to run the campaign.

THE RESULTS

This was the first campaign Forward & Thinking have targeted outside of the normal reach area for the college and it performed excellently. Our digital multichannel campaign delivered almost 150,000 impressions over the course of the short campaign, resulting in more than 3000 clicks. This led to 52 directly attributable application form completions, 35 contact form submission and a low cost-per-click of 49p – making sure we stayed within the original budget.
Forward & Thinking’s post-campaign analysis revealed that a targeted use of re-marketing will further increase the application.

Leicester College Artwork

This is our second year of working with Forward & Thinking. They have been really helpful providing expert advice and guidance on the best approaches and where budgets would be best exploited to maximise our spend. This has shown in results with an increase in traffic to our website and higher rates of applications during campaigns and beyond.

Hannah Georg, Leicester College
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