Identity verification for Google Ads accounts

Google has begun requesting identity verification for some Google Ads accounts. If selected, we have 30 days to begin the identification process from when they request documentation before the account will be paused. We are taking a proactive approach and ensuring we have all documentation in advance.

Completing this process will allow us to continue advertising and will ensure your organisation’s name and location will show on ad disclosures. This is a way for Google to empower users and provide transparency about advertisers.

More information about ad disclosures can be found here

What we need from you? 

We are required to submit the following information: 

  • Advertiser Name (Legally registered name) 
  • Street Name
  • City
  • Postcode
  • Advertisers registration documents – one of the following is acceptable:
    Certificate of incorporation 
    VAT registration document 
    Certificate of registration of charity
    DUNS certificate 
  • Confirmation that by providing this document you are happy for us to submit this information to Google for the purposes of identity verification and for Google to display the organisation’s legal name and location in ad disclosures.

We will be requesting these details from our digital clients via an electronic document for completion.

If you have any further questions, please contact your account manager or call 01430 236 200 where we will be happy to help. 

If you would like more information on Google’s verification policy, it can be found here