The College Edition
Created for the College Marketing Network 2026, The College Edition combines practical audience insights, smart media strategy, and real-world campaign results.
Download the deck to discover how colleges are engaging students, driving enquiries, and making the most of their marketing budgets.
Your Education Experts
At Forward & Thinking, we work with FE and HE colleges across the UK to deliver insight-led marketing that supports student recruitment goals. We understand the pressures around funding, resources, and performance. We use real campaign insights and post-campaign analysis to continually refine and improve results.
Our Strategic Approach
We don’t just run campaigns. Our continuous improvement approach ensures every action is informed, targeted, and designed to deliver measurable student recruitment results.
Here’s how we do it:
1. INSIGHT – We start by gathering student and market insights, combined with our experience working across colleges, to fully understand your audience and opportunities.
2. CO-CREATE – We collaborate closely with your team to develop campaign concepts, messaging, and creative that truly resonate with prospective students.
3. CONNECT – We deliver campaigns across the right channels, reaching students where they are, with the right message at the right time.
4. GROW – Post-campaign analysis shows what works, refines strategies, and feeds insights into the next campaign, driving continuous improvement and stronger outcomes.
Our approach keeps campaigns moving forward, not in circles. Every insight informs the next step, ensuring smarter campaigns, stronger engagement, and better recruitment results.
Get in touch with us or book a free Discovery Session
