Yorkshire Water
Utilities
TV, Digital Audio, Ad Pause, Billboards, Paid Social, Google Search, YouTube
THE CHALLENGE
Yorkshire Water needed to shift behaviour around water usage, increase awareness of its environmental initiatives, and connect meaningfully with households across the region. Our brief was to create an engaging, wide-reaching awareness campaign for the smart meter rollout across Sheffield.
OUR STRATEGY
Yorkshire Water partnered with Forward & Thinking to deliver a powerful regional campaign focused on education, inspiration, and behavioural change. Using a fully integrated cross-channel approach, we combined data-driven targeting with compelling storytelling:
All campaign elements were designed to work cohesively—amplifying each other across channels. Performance was tracked in real time through our collaborative dashboard, allowing continuous optimisation throughout the campaign.
THE RESULTS
With Sheffield’s population around 746,000, this campaign achieved deep saturation, delivering over 1.9 million impressions and significantly enhancing visibility.
This campaign became a benchmark for effective public sector communication—raising awareness, inspiring behaviour change, and strengthening Yorkshire Water’s position as a trusted voice.