RODGERS OF YORK
FURNITURE AND HOME RETAIL
TV, SKY ADSMART, SKY VOD, ITVX, RADIO, SPONSORSHIP, SEARCH, SOCIAL MEDIA,
YOUTUBE
THE CHALLENGE
Rodgers of York is a well-known, family-run home furnisher with an impressive 70,000 sq. ft showroom in Monks Cross, York. They wanted to raise brand awareness, boost online traffic, and increase footfall to their showroom, showcasing the scale and quality of their collections to a wider audience through a mix of traditional and digital media.
OUR STRATEGY
To help them achieve this, Rodgers of York partnered with Forward & Thinking for a fully integrated media strategy, combining strategic planning, creative production, and cross-channel expertise. Acting as an extension of their team, we used our deep sector knowledge to deliver a campaign that cut through the noise and reached the right people at the right time:
With live performance tracking and ongoing optimisation, the campaign evolved alongside Rodgers of York’s goals, ensuring every channel delivered — and every pound
worked harder.
THE RESULTS
The integrated approach, underpinned by stand-out creative and smart targeting, delivered exceptional results:
With clear communication, full transparency through real-time dashboards, and dedicated campaign management, Rodgers of York knew they were in safe hands every
step of the way. Together, we delivered a campaign that didn’t just meet targets, it evolved in real-time, outperformed benchmarks, and drove meaningful growth for the business.