RODGERS OF YORK

THE CHALLENGE

Rodgers of York is a well-known, family-run home furnisher with an impressive 70,000 sq. ft showroom in Monks Cross, York. They wanted to raise brand awareness, boost online traffic, and increase footfall to their showroom, showcasing the scale and quality of their collections to a wider audience through a mix of traditional and digital media.

OUR STRATEGY

To help them achieve this, Rodgers of York partnered with Forward & Thinking for a fully integrated media strategy, combining strategic planning, creative production, and cross-channel expertise. Acting as an extension of their team, we used our deep sector knowledge to deliver a campaign that cut through the noise and reached the right people at the right time:

• TV Production and Advertising — We handled the entire process, from creative concept and scripting to filming and broadcast clearance, producing an engaging TV advert that captured the heart of the Rodgers brand. This was then delivered across Sky AdSmart, ITVX, Sky VOD, and a highly targeted YouTube campaign to maximise reach and engagement.
• Digital Media — A tailored mix of Paid Search, Social Media, and programmatic display campaigns drove high-intent traffic and supported retargeting, keeping Rodgers front-of-mind online.
• Audio and Sponsorship — Local radio spots and relevant sponsorship opportunities connected the brand with audiences throughout their daily routines, reinforcing brand presence in a trusted environment.

With live performance tracking and ongoing optimisation, the campaign evolved alongside Rodgers of York’s goals, ensuring every channel delivered — and every pound
worked harder.

THE RESULTS

The integrated approach, underpinned by stand-out creative and smart targeting, delivered exceptional results:

• 2,958,808 impressions delivered across TV, digital, and social channels, outperforming industry norms and driving significant brand visibility.
• ITVX video completion rates hit 97.6%, far exceeding the typical benchmark of 85–90%, showing the creative and targeting resonated strongly with viewers.
• Sky AdSmart reached 81% of its defined audience, precisely delivering Rodgers’ message into the right households.
• Digital Video on Demand (VoD) achieved a 1.4% click-through rate, nearly three times the industry average, impressive given that only 5% of these ads were
  clickable.
• 270,500 completed views of the TV creative were extended across YouTube and social media, increasing the advert’s lifespan and amplifying reach beyond
  traditional broadcast.
• 15,798 website visitors during the campaign period reflected strong online interestand increased customer engagement with the brand.

With clear communication, full transparency through real-time dashboards, and dedicated campaign management, Rodgers of York knew they were in safe hands every
step of the way. Together, we delivered a campaign that didn’t just meet targets, it evolved in real-time, outperformed benchmarks, and drove meaningful growth for the business.