PCSpecialist
Technology and Computing
TV (Linear), BVOD (C4 Streaming, ITVX), Radio (TalkSport)
THE CHALLENGE
PCSpecialist is a UK-based company specialising in custom-built PCs, laptops, and workstations for gamers, content creators, and professionals. Known for high-performance systems and bespoke builds, they aimed to elevate brand awareness and reinforce their position as a top provider of cutting-edge computing solutions.
Objectives:
OUR STRATEGY
To achieve these goals, PCSpecialist partnered with Forward & Thinking to deliver a high-impact, multi-platform campaign. From creative concept and TV advert
production to strategic media placement, we managed the campaign end-to-end.
A carefully selected media mix was deployed across three key platforms: TalkSport, Channel 4 (Linear & Streaming), and ITV (Linear & ITVX). Our execution included:
A standout TV advert was produced to anchor the campaign, delivering a bold creative statement and reinforcing the PCSpecialist brand identity across all platforms.
THE RESULTS
The multi-platform campaign successfully elevated PCSpecialist’s brand presence, delivering measurable reach and engagement among tech-savvy and gaming audiences. With high-impact placements across TV, BVOD, and radio, the campaign drove strong awareness and reinforced PCSpecialist’s position as a leader in the custom PC market.