The Hanson Kitchen Advert 2024

Objective of the campaign

Forward And Thinking produced, directed and created the campaign advertisement and then booked it on preferred slots on –

Platform: ITVX, Channel 4 and Sky

Results

Campaign and sub-campaign results showed impressive results. Digital advertising boards Forward & Thinking featured in the media plan delivered over 15,000 impressions during a one month summer campaign. Using the latest eye-tracking technology we saw that iWalkers reached over 13,000 people at a two-day festival with an average of 3 seconds spent engaging with the advert. The brand awareness campaign went from strength to strength and we’re excited to share the final results.

OVER 15,000 IMPRESSIONS DURING A MONTH’S SUMMER CAMPAIGN

OVER 13,000 PEOPLE REACHED AT A TWO-DAY FESTIVAL

3 SECONDS AVERAGE SPENT LOOKING AT THE ADVERT

AWARENESS FROM THE CAMPAIGN WAS CLEARLY EVIDENT DURING THE SUBSEQUENT SALES PROCESS

OVERALL A RESOUNDING SUCCESS 

 

FORWARD & THINKING HAVE ALWAYS BEEN EXTREMELY HELPFUL AND MAKE BOOKING ALL TYPES OF OUT-OF-HOME AS STRAIGHT-FORWARD AS POSSIBLE. THEY ARE APPROACHABLE, ORGANISED AND ALWAYS HAPPY TO HELP WITH OUR REQUESTS. WE RECOMMEND THEIR MEDIA PLANNING AND BUYING SERVICES TO EVERYONE

Hanson







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