Brand of the Month: Tallow + Ash
Natalea Walker: Head of Media & Planning
Why Did You Choose Tallow + Ash?
Tallow + Ash is a laundry brand with clean chemistry, master perfumery, and planet friendly washing at its core!
I was gifted the sample laundry shampoo & conditioner sachets with a laundry washbag as a housewarming gift, and ever since, I’ve raved about it to anyone who will listen!
The evolution of the product range, which is shaped by consumers for consumers, the constantly updated designer style scents and packaging, which is biodegradable, is absolutely my vibe!
The brand oozes sophistication and cleanliness. It’s one to get behind because:
- It’s non-toxic, kind to skin and dye-free, vegan and cruelty-free.
- You’ll be hooked the minute you smell the scents, especially if you appreciate the small things, like getting into freshly washed sheets AND you want to take the snooze out of washday! The experience is so enjoyable, you’ll have endless favourites!
- The LaundryLab rewards scheme which allows you to earn free bottles by washing loads, is a gamechanger too!
For me this ticks all my boxes, and I am positive it will for others!
What Media Would You Propose?
With a growing website and social presence, alongside an emerging footprint in Tesco stores, Tallow + Ash is already building momentum, but this is just the beginning. The ambition is clear: encourage people to try the product, fall in love with it, and come back time and time again. By driving trial and nurturing repeat behaviour through subscription, Tallow + Ash is well positioned to become a staple in every laundry cupboard. To unlock that next stage of growth, the brand needs to be impossible to miss among its target audience and stand out clearly in a crowded market.
I’d say, two highly effective channels that would help achieve this would be:
- Podcasts offer a powerful way to build depth and connection. Through a combination of branded content, sponsorships and spot ads, Tallow + Ash can reach audiences wherever and whenever they listen. Partnering with creators from well-known voices to niche influencers allows the brand to tell its story authentically, communicate its values, and build trust around product quality in an intimate, high-attention environment.
- TV plays a critical role in driving scale and awareness. With big-screen viewing accounting for around 60% of daily viewing time, TV delivers faster and stronger awareness growth than online video alone, meaning it should be a staple part of the media mix. By targeting eco-conscious young professionals and frequent subscription buyers supported by a distinctive, high-impact creative, TV has the power to significantly lift spontaneous brand recall and accelerate mass awareness.
Who Are We?
We’re a fiercely independent agency, perfect for a brand looking to scale. We deliver thoughtful, data-backed campaigns with only one goal: to elevate our clients.
