Brand of the Month: Garden On A Roll
Andy Sterling: Account Director
Why Did You Choose Garden on a Roll?
With Spring already here, homeowners are starting to look at upgrading their outdoor spaces, Garden On a Roll simplifies traditionally complex tasks which is extremely valuable to this audience.
Having recently taken on the challenge of redesigning my own garden, I’ve seen first hand how overwhelming it can be, particularly without much prior experience. Garden on a Roll removes that friction entirely. The concept is brilliantly simple yet highly effective: a biodegradable planting mat tailored to your space, complete with clearly marked positions for each plant, alongside the plants themselves. It’s essentially a “plant by numbers” approach that transforms what can be a daunting process into something accessible, even I can do it!
What initially drew me to the brand was its presence on TikTok. The creative was clear, concise and visually compelling, showcasing not just the product, but the transformation it enables. The emphasis on high quality plants combined with a no experience needed message is particularly powerful.
The breadth of options they have provides multiple looks. Whether it’s a shaded border, a
sun drenched space or a classic English cottage garden aesthetic, the brand caters to a
wide range of needs. The before and after visuals are especially impactful, clearly
demonstrating the end result and playing a crucial role in driving both interest and
purchase intent.
What Media Would You Propose?
Given the visual nature of the product, my recommendation would be to continue to prioritise channels that bring the garden transformation to life.
While short form platforms like TikTok are a strong starting point, the natural progression for a brand like this is into TV. TV provides the scale and credibility needed to elevate the brand, while still allowing for rich visual storytelling.
Contextual placement is key. Aligning with gardening and home improvement programming ensures the message lands with an already receptive audience, whether that’s experienced gardeners or, more importantly, those who are currently underserved individuals who want a great garden but lack the confidence or knowledge to achieve it.
TV’s ability to deliver mass reach quickly, combined with strong creative that clearly communicates the simplicity and end result, makes it a powerful platform for both awareness and action. When paired with a clear call to action, this approach has the potential to not only build brand fame but also convert intent into purchase at scale.
Who Are We?
We’re a fiercely independent agency, perfect for a brand looking to scale. We deliver thoughtful, data-backed campaigns with only one goal: to elevate our clients.
