What’s your brand Spotlight of the month?
Natalie Downie: Managing Director
Why?
I love how Au Vodka is truly owning its unique selling point — that unmistakable gold identity. They’re not just relying on their bottles to stand out on supermarket shelves; they’re embracing gold in every aspect of their marketing. From wrapping cars and launching gold vending machines to their bold expansion into the US market, Au Vodka is unapologetically bold and gold. A masterclass in brand consistency, confidence, and creativity.
What Media Would You Propose?
Imagine a gold-infused, hand-painted mural for Au Vodka, not just a standard poster or billboard, but a striking piece of art brought to life with metallic and effect paints, perfectly capturing the brand’s luxurious gold identity. As night falls, the spectacle continues with projection mapping and UV lighting, making the wall literally shine and turning the cityscape into a glowing showcase of bold creativity. Beyond the visual impact, the mural becomes an experiential, shareable moment: the creation process, live installation, and dazzling light effects provide ready-made content for social media, PR, and influencer campaigns, ensuring that the gold experience reaches audiences far beyond the street itself.
Who Are We?
The agency for ambitious brands seeking to rise above the noise, delivering bold, strategic campaigns with unwavering dedication, personalised service, and a fiercely independent spirit.
