Black Friday 2020: shopping in lockdown

Black Friday is the name given to the Friday following thanksgiving. This year, it falls on November 27th. Black Friday is an extremely important day for retail businesses with brands often offering huge sales.

In the US Black Friday is the busiest shopping day of the year. However, in the UK, our sales tend to last longer than a single day. Traditionally, Black Friday signifies the start of the Christmas shopping season. With the festive season celebrations starting earlier than usual this year, so have the Black Friday sales. Some sales even started more than a month prior to Black Friday!

Impact on brands

The weeks prior to Black Friday are the perfect time for brands to increase their advertising. With customers on the lookout for deals they are likely to pay attention to your ad, getting your name out there and increasing sales and brand awareness!

Black Friday and lockdown

Lockdown itself has caused a rise in online shopping – with a 74% growth since the Covid-19 pandemic. 45% of UK adults say they have received more parcel deliveries than ever before, so it is no surprise that this Black Friday is set to be huge.

Due to the second lockdown, retailers have had to close their shops. But this does not mean no sales. Brands are still continuing to offer their discounts online. In fact, this year’s Black Friday is predicted to be the biggest in history! 85% of UK customers are already planning to shop on Black Friday this year and sales are expected to increase by 14%. Around 5 times the daily volume of orders are expected to be placed.

F&T Black Friday

PCSpecialist came to Forward & Thinking for help with their Black Friday campaign.  The objective of this campaign was to raise awareness and to drive sales in the build-up to Black Friday. PCSpecialist were absolutely delighted with the results! Follow the link to read more about our PCSpecialist campaign:

Let’s make a campaign to remember, contact us today.