PCSpecialist

PCSPECIALIST: FROM SHOOT TO SCREEN

  • Client:

    PCSpecialist

  • Industry:

    Technology and Computing

  • Channels:

    TV (Linear), BVOD (C4 Streaming, ITVX), Radio (TalkSport)

THE CHALLENGE

PCSpecialist is a UK-based company specialising in custom-built PCs, laptops, and workstations for gamers, content creators, and professionals. Known for high-performance systems and bespoke builds, they aimed to elevate brand awareness and reinforce their position as a top provider of cutting-edge computing solutions.

Objectives:

  • Strengthen PCSpecialist’s brand presence and recognition.
  • Reach a highly engaged audience of gaming enthusiasts, professionals, and tech-savvy consumers.
  • Drive customer interest and engagement through a multi-channel marketing approach.

OUR STRATEGY

To achieve these goals, PCSpecialist partnered with Forward & Thinking to deliver a high-impact, multi-platform campaign. From creative concept and TV advert
production to strategic media placement, we managed the campaign end-to-end.

A carefully selected media mix was deployed across three key platforms: TalkSport, Channel 4 (Linear & Streaming), and ITV (Linear & ITVX). Our execution included:

  • TV Advertising (Linear): Reached mainstream and gaming-related audiences through content on Channel 4 and ITV, driving brand visibility.
  • BVOD (Broadcaster Video on Demand): Engaged digital-first viewers via C4 Streaming and ITVX, extending reach beyond traditional TV.
  • Radio Advertising: TalkSport was strategically selected to target a male-skewed audience with high purchasing power.

    • A standout TV advert was produced to anchor the campaign, delivering a bold creative statement and reinforcing the PCSpecialist brand identity across all platforms.

THE RESULTS

  • Linear TV Performance: 1,024 total ad spots delivered, generating over 68.9 million impressions. Targeting was focused on gaming, tech content, and audiences with high online gaming spend.
  • BVOD Performance: 1,794,749 impressions with an average full view rate of 97.5%, exceeding the MOAT benchmark of 64.7%.

The multi-platform campaign successfully elevated PCSpecialist’s brand presence, delivering measurable reach and engagement among tech-savvy and gaming audiences. With high-impact placements across TV, BVOD, and radio, the campaign drove strong awareness and reinforced PCSpecialist’s position as a leader in the custom PC market.

Forward & Thinking nailed it with our most recent TV & Audio campaign. From start to
finish, they were great to work with – highly professional, creative, and invested in bringing ideas to life. Having worked with them before, they fully understand our goals, brand, and audience. They were open to feedback and making changes throughout the project, and the final result was everything we had hoped for. We would highly recommend them to anyone.

PCSpecialist