Seriously targeted, results driven
TV Advertising

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Targeted TV Advertising

TV advertising is a powerhouse for building brand recognition. It can reach mass audiences or pinpoint niche buyer segments, offering incredible flexibility. At Forward & Thinking, we create tailored strategies across airtime, video on demand (VOD), and sponsorships to maximise impact. TV grabs attention like no other medium. With a 97% view rate on BVOD, it drives genuine engagement. It’s trusted. It gives brands credibility. Dynamic ad delivery and first-party data take targeting to the next level, making campaigns more effective. Plus, TV boosts the performance of other media channels by up to 54%, making it the cornerstone of any serious advertising strategy.

We analyse every platform, using BARB data and insights to align with your audience, location, and campaign goals. The result? TV campaigns that deliver.

 

Every channel, every option

  • Linear TV

    Linear TV is still the heart of the home. It’s where brands make a big impact, delivering stories through breaks or special advert premieres. It offers scale, reaching vast audiences across the country or targeting specific regions. Linear TV holds attention, accounting for 71% of all viewing time. It doesn’t just build awareness; it drives results, generating over half (54.6%) of total media profit payback after the first week. It works. That’s why it remains a key part of successful media plans.

  • Broadcast Video On Demand

    Broadcast video on demand (BVOD) blends the quality of traditional broadcast with the precision of digital. Viewers get high-quality content they trust. Advertisers get smarter targeting and measurable results. It offers a premium, brand-safe environment with personalised ad delivery, access to first-party data, and clickable conversion tracking. BVOD puts brands front and centre on the platforms people love.

  • Streamed Video on Demand

    Streaming platforms like Netflix, Disney+, Now TV, and Prime Video offer a direct line to engaged audiences. People come to these platforms for the content they love. That passion translates to attention, making it the perfect space to deliver impactful campaigns across multiple devices.

  • Sponsorship and Programming

    Sponsorships cut through the noise. Align your brand with a show, a channel, or even a specific segment. It’s an adaptable and cost-effective route to long-term brand awareness. Audiences build a connection with what they watch. Sponsorship taps into that emotional bond, delivering repeated exposure in a meaningful context.

  • YouTube

    YouTube connects brands with over 2 billion active users. It offers precision targeting by factors such as demographics, interests, and behaviours. Forward & Thinking crafts campaigns that fit your goals, using skippable, non-skippable, bumper, and display ads to get results. It doesn’t matter if the aim is raising awareness, driving traffic, or increasing sales, YouTube continues to deliver.

case studies

HANSON ELECTRICAL

Hanson Electrical Autumn kitchens campaign. Created, produced and successfully delivered on ITVX, Chanel4 and SkyTV.

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Forward & Thinking x PC Specialists

PC Specialist

The purpose of the campaign was to ‘build on brand fame’ and continue on their quest to align their PCs and Laptops with more than just gamers (whilst still enhancing their reputation as the number 1 PC supplier for  the gaming world).

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BRIGHT COMPETITIONS

Featured on – ITVX, Channel4, SkyTV

An amazing campaign with an impressive video designed to increase web traffic and drive ticket sales.

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TV Advertising Success From Strategy to Screen

Clearance & Distribution

TV clearance doesn’t need to be complicated. Our in-house specialists guide clients every step of the way, making sure ads get approved smoothly. We dive into the details early, offering advice at the storyboarding stage to avoid costly changes later. This attention to detail keeps campaigns on track and budgets in check.