Audio Advertising Agency Leeds | Audio Advertising Leeds

Why Audio Advertising Works

Audio advertising is a reliable and powerful way to build brand recognition and encourage action. People tend to have a strong loyalty to the platforms they listen to, be it a favourite radio station, playlist, or podcast. This loyalty makes audio a trusted channel. Audio adverts can take advantage of this and build consistent brand recall by tapping into the emotional connection listeners have.

With our 15 years of experience in audio advertising, we at Forward & Thinking connect with audiences in their everyday moments, whether they’re driving, exercising, or relaxing at home. With platforms like Spotify, Apple Music, and podcasts, audio ads give you the opportunity to reach your audience in a targeted, cost-effective way. In the UK alone, 88% of adults tune in to the radio each week. Podcasts rack up 84 million weekly listening hours, with each listener averaging over 7 hours per week. That’s a massive opportunity for your brand to make an impression.

Audio advertising is also less intrusive than other media and creates a more personal, intimate experience. When done right, it can significantly improve brand awareness. Our team studies the full range of audio platforms, using data to match audience demographics and location to your campaign goals.

Radio That Delivers

Radio advertising still leads the way for mass reach in the UK. As of Q2 2024, 51 million adults, or 88% of the population, listen to their chosen stations each week. Listeners tune in for an average of 20.6 hours. Of this, 74% of listening happens digitally, giving us even more flexibility with targeting.

We use national, regional, and local stations to reach your audience. By tailoring campaigns to factors such as geography and demographics, your message lands in the right place. Commercial radio is unskippable and unblockable, which means people hear what you have to say.

Memorable Streamed Audio and Podcasts

64% of podcast listeners pay full attention to the podcast and streamed audio ads. That level of focus makes this one of the most effective audio channels for engagement and action.

We use advanced targeting and attribution tools to reach the right people at the right time. We offer a full mix of options, including traditional audio ads, host-read messages, sponsorships, and branded content. Everything we produce is shaped around your business KPIs, feels natural to the listener, and is aligned with your brand.

Information-driven, Results-oriented

At Forward & Thinking, we handle every part of your audio advertising campaign. Audio advertising is all about creating a powerful story that resonates with listeners and leaves them with a positive feeling towards your brand. It’s about choosing the right platforms, the perfect voiceovers, and getting your creative vision heard.

We manage everything for you, from crafting the adverts to selecting the media, booking the slots, and clearing your ads with the relevant bodies for compliance. We get it live and on time, every time.

With our expertise and relationships with all the major media operators, as well as specialist platforms, we focus on what works best for your business.

Testimonials

Mandale Homes

“We have worked with Forward & Thinking for many years. The service and support is exceptional. Frankly, we cannot imagine using anyone else – or why we would want to try.”

Askham Bryan

“Forward & Thinking consistently deliver. They partner with us, becoming additional members of our marketing team to deliver time sensitive advertising and successful campaigns.”