London Underground Advertising

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London Underground Advertising gives your brand access to one of the largest and most engaged audiences in the UK. With over 1.5 billion passenger journeys every year, the Tube offers a unique opportunity to reach millions of commuters, tourists, and Londoners every single day. From high-impact posters in busy stations to digital screens and train-side placements, Advertising on the London Underground keeps your message visible in the heart of the city, helping you build awareness, drive action, and stay top of mind.

  • 270+ Stations
  • Over 150,000 people entering the network each hour
  • 120,000 Tube Car Panels across the network
  • Premium Reach
  • From peak-hour commuters, weekend explorers or shoppers passing through the stations. TFL Advertising is high-impact, repeatable engagement with your target audience.

  • 4+ million journeys are made on the Tube every day
  • London Underground billboards are placed in prime, high-traffic station locations
  • The network serves 270+ stations across London
  • Underground advertising reaches up to 95% of London’s adult population each week
  • The average commuter spends 20–30 minutes per journey in a captive environment
  • Tube campaigns deliver high frequency exposure, with repeated daily travel patterns
  • Formats include platform domination, escalator panels, digital screens, and full station takeovers

  • Londoner’s most trusted form of advertising
  • 4m – use their phone/table whilst commuting everyday
  • 60% – Make a purchase due to outdoor advertising at least once a month
  • 81% – of tube users have a purchase due an ad they have seen
  • 68% of all tube users are ABC1

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