Audio Advertising London

Radio advertising continues to lead the way for mass reach; it’s one of the most powerful ways to connect with your audience. As of Q2 2025, 50 million adults across the UK (86% of the population) listen to their chosen stations each week, tuning in for an average of 20.6 hours. In London, popular stations such as Capital London, Heart London, Greatest Hits Radio, and BBC Radio London give brands the chance to speak directly to audiences across the capital.. With 74% of listening now happening digitally, we can add another layer of targeting to ensure your campaign is both impactful and efficient.

We combine national, regional, and local stations to make sure your message lands exactly where it needs to, whether you’re looking to reach busy commuters, students, or families across London and the South. With commercial radio being unskippable and unblockable, your brand’s message is guaranteed to be heard.

London audiences aren’t just tuning in to radio — they’re streaming audio and podcasts more than ever. With 64% of podcast listeners giving their full attention to the ads they hear, this channel offers one of the most engaging ways to build brand awareness and drive action. Whether it’s through Spotify, Apple Music, or podcasts enjoyed on the go, streamed audio creates a personal and memorable brand experience.

At Forward & Thinking, we use advanced targeting and attribution tools to deliver your message to the right audience at the right time. From traditional ads and host-read messages to sponsorships and branded content, we’ll tailor every element to your KPIs and your brand’s personality.

At Forward & Thinking, we handle every part of your audio advertising campaign from creative concept and voiceover selection to media planning, booking, and compliance. We work closely with leading media operators and specialist platforms to secure the best placements, ensuring your campaign gets heard by the audiences that matter most in London.

Audio advertising is about more than just airtime; it’s about creating a story that resonates. With our experience and local insight, we’ll help your brand connect with Leeds listeners in a way that builds awareness, loyalty, and long-term results.