everton fc
Everton Football Club’s marketing team were tasked with creating a high-impact campaign around the globe to mark the high-profile arrival of James Rodriguez.
Apart from extensive social media, digital marketing and out-of-home advertising, they were looking for a show-stopping iconic landmark to announce the midfielder’s arrival and create a buzz amongst fans all over the world.
Forward & Thinking secured the New York Times Square billboards within a short time space at a competitive price.
CLIENT
Everton FC
LOCATION
NEW YORK CITY
MEDIA
BILLBOARD
RESULTS
400 MILLION VIEWS
PROJECT OVERVIEW
“The campaign shows how fantastic out-of-home advertising and digital advertising work together when executed well. ThE campaign not only welcomed one of the world’s best footballers, it increased fan engagement, loyalty and brand awareness.”
NATALIE DOWNIE, MANAGING DIRECTOR FORWARD & THINKING
The Campaign team
NATALIE DOWNIE
EMILY Redpath
Media Planning Manager (OOH)
Managing Director