Why video on demand is on the increase
Channel 4’s video on demand wing All 4 has just reported its most-viewed quarter, according to The Drum. This is thanks to record audiences tuning in and binging boxsets, particularly later in the quarter during lockdown.
Video on demand views during the nation’s first two weeks of lockdown increased by 37% year on year, and by 30% among Channel 4’s key demographic of 16-34 year olds.
According to Prolific North, the BBC said that its iPlayer service enjoyed a record day last month as it unveiled a raft of new releases.
It said that on Monday March 23rd, the day of Boris Johnson’s lockdown broadcast, drove 20.4 million requests to stream programmes on the service, the first time over 20m programmes had been requested in a day.
And last Monday, April 13th, the return of Killing Eve and conclusion of The Nest saw the iPlayer chalk up 20.2m requests, its second highest ever.
Our Sales Director Darren thinks there are three main reasons that video on demand is on the increase:
1) The coronavirus lockdown has led to a massive increase in streamed content consumption full stop.
2) Content on All4 is consistently getting better.
3) Streaming in general is on the increase.
All of these factors play into the increase.
May 12, 2020
April 20, 2020