Target Relevant Users
Across The Facebook Network

We are experts in The Facebook Network. The Facebook Network consists of Facebook, Instagram, Audience Network and Messenger and offers some of the best demographic targeting across the social media platforms. Facebook advertisers can target anything from job titles to life events, interests and more. With extremely cost-efficient targeting, your ads are only shown to relevant users meaning very little wastage.

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Facebook

PPC Facebook ads are now a staple in many paid social advertising strategies and for good reason. Aside from the huge number of users that spend their time on the platform daily, it has some of the most detailed targeting options available. Combine that with a range of engaging ad formats available to use, you've got a recipe for extremely engaging, cost-effective advertising with minimal wastage on a platform that is perfect for generating both awareness and conversions. Our specialists in Facebook ads management can advise you on the best way to utilise your Facebook PPC advertising.

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Instagram

Quickly becoming the gold-standard of social platforms, Instagram ads, like Facebook ads, are a great way to promote your brand, products or services. As part of the Facebook Network, it benefits from the fantastic targeting and ad formats available, while providing an inherently visual platform that is the perfect place to run eye-catching video and imagery that connects with your audience.

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Audience Network

The Facebook Audience Network is a network of mobile apps, outside of the Facebook app, that advertisers can use to deliver their adverts using a host of advert types and targeting options that Facebook has to offer and can be done seamlessly as part of Facebook Network advertising campaigns, extending the overall reach of your advertising.

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Messenger

Not only can you advertise content on Facebook, Instagram, and the Audience Network, but adverts can be placed to appear on Facebook Messenger and, not only this, but adverts can be tailored to open a conversation with your Facebook page through messenger, rather than linking to a landing page. A great way to utilise your Facebook sponsored ads.

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How We'll Work With You

Darren Clewes
“Using a Facebook ads agency to advertise through the Facebook Network really is a cost-effective way of targeting your ideal customers. ”

Darren Clewes

Group Sales Director

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FAQs

I've heard that we should focus on videos for our social media adverts. Why should we use video and how long should video adverts be?

Video is great to capture attention and stand out - generating significantly more engagement in most cases than static adverts. We recommend no longer than a 30 second video in most cases (or 10 seconds for story placements) with subtitles as 85% of users watch video with the sound off.

What does Facebook advertising cost?

We find that Facebook ads costs per click rarely exceed £1.00 and are usually significantly lower, depending on your target audience. One size does not fit all and our Facebook ads management experts recommend campaigns that match your brief, we research and plan to ensure we work directly with you to identify a budget that works for you but ensuring you get the most from your Facebook advertising campaign. A quick call may be all we need to give you a more solid idea of overall cost, based on your requirements.

If Instagram is so popular now, why not just advertise there instead of using Facebook?

Although there are some things that may do better on Instagram, likewise there are some things that do a lot better on FAcebook. The great thing about the Facebook Network is you can be extremely flexible in where you show your adverts and can pick and choose where to appear. Therefore, we find that running adverts across the different aspects of the facebook Network initially is a great way to determine what works best for your business or organisation, at which point you can make more informed decisions as to where your budget is best spent.

  • I've heard that we should focus on videos for our social media adverts. Why should we use video and how long should video adverts be?

    Video is great to capture attention and stand out - generating significantly more engagement in most cases than static adverts. We recommend no longer than a 30 second video in most cases (or 10 seconds for story placements) with subtitles as 85% of users watch video with the sound off.

  • What does Facebook advertising cost?

    We find that Facebook ads costs per click rarely exceed £1.00 and are usually significantly lower, depending on your target audience. One size does not fit all and our Facebook ads management experts recommend campaigns that match your brief, we research and plan to ensure we work directly with you to identify a budget that works for you but ensuring you get the most from your Facebook advertising campaign. A quick call may be all we need to give you a more solid idea of overall cost, based on your requirements.

  • If Instagram is so popular now, why not just advertise there instead of using Facebook?

    Although there are some things that may do better on Instagram, likewise there are some things that do a lot better on FAcebook. The great thing about the Facebook Network is you can be extremely flexible in where you show your adverts and can pick and choose where to appear. Therefore, we find that running adverts across the different aspects of the facebook Network initially is a great way to determine what works best for your business or organisation, at which point you can make more informed decisions as to where your budget is best spent.

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