Solihull College & University Centre www.solihull.ac.uk
Solihull College & University Centre is a further education college located in the Metropolitan Borough of Solihull, in the West Midlands. They have recently been granted government approval to use the “University Centre” brand due to the high numbers and breadth of their higher education offering.
Solihull College & University Centre wanted to promote their upcoming Open Day events that were scheduled across two campuses. The objective was to drive their target audience to their Open Day landing page. They previously ran campaigns across Facebook and Instagram and were happy to look at other avenues.
We proposed a Snapchat Ad campaign for the client as they wanted to consider different digital advertising platforms. The campaign targeted 13-20-year olds in Solihull and ran for 10 days. The ad format was a web view ad which had a ‘swipe up’ function, taking the user to the open day event landing page. The ad received impressive results for the client with 451,300 impressions, 59,500 video views and 1,400 swipe ups.