Willow Pastures Country Park is a family holiday park that offers luxury lodges on the Yorkshire Moors & Coast. Willow Pastures came to us to increase awareness about their their offers and drive traffic to the landing page while hoping to save campaign costs.
Following our data-led planning process, Forward & Thinking developed a detailed digital marketing strategy targeting the key audiences in the region. Our digital planners targeted audience interests as well as demographics. The campaign featured a carefully selected range of Google Network advertising channels and products like Google Display and Google Search.
Our team at Forward & Thinking strive to continuously improve our client work. Our aim was to significantly increase the Google Search CTR from the previous campaign and we succeeded! Looking at the average CTR before using Forward & Thinking our client’s click-through rate was 8.83%. We have increased it to 16.05% on the comparable search campaign whilst reducing the CPC from £0.69 to £0.40.