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Hull City New Crest Artwork

Hull City

THE BRIEF

The launch of Hull City’s new crest was bound to be big news and of interest to a large proportion of people in the local area, so it was really important that we found some media that created impact as well as showing the evolution from old to new.

THE CAMPAIGN

When Hull City changed its crest, the Club wanted to find an innovative way of revealing it. We opted for lenticular bus adverts which created the illusion of the Hull City crest changing from old to new as the bus drives past. By using the lenticular technology, we were able to transform a standard T-side bus ad into an exciting and eye-catching design that really fits with the football club’s campaign.

THE RESULTS

This is the first time that T-side lenticulars were seen outside of London so it was great to see them being used for such an iconic and historical campaign. The Hull City lenticular bus ads were running on multiple routes around the city so there was plenty of opportunities to catch a glimpse of the impressive design. The first lenticular ads outside of London even made it to the BBC News – great PR!

Hull City New Crest Artwork

As a Club we wanted to engage our supporters with high impact, unique and creative campaigns around our heritage, which formed the initial paid media brief to Forward & Thinking back in June. The reveal of a new crest is an important and delicate step for any club so launching it in the right way was crucial. The bus ads were a great way of showing the process as evolution rather than revolution and we felt would be particularly eye catching to our supporters.

Natasha Chapman, Hull City
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