Display Cabinets UK supply display cabinets to both retail and B2B clients. Before coming to Forward & Thinking, Display Cabinets UK was managing all search advertising themselves with both limited time and budget. By out-sourcing their paid marketing activities, they were looking for a Google Search Network expert agency that was able to deliver a significant ROI for them. Forward & Thinking happily jumped at the opportunity to showcase how great our digital experts are.
The purpose of this campaign was to increase traffic to the Display Cabinets website and drive increased purchase intent from the visitors. Our goal was to significantly increase the ROI for the budget spent. Following our data-led planning process, Forward & Thinking developed a detailed Google Search Network plan using our extensive keyword data bank and targeting key audiences across the UK.
The client is absolutely delighted with the successful results from the search campaign that Forward & Thinking has put together and executed. This resulted in a staggering 22% increase in total sales, 30% increase in online store conversion rate and 4% increase in amount of returning customers. Overall, Forward & Thinking were able to deliver our client an ROI of 5.7.