Hull4Heroes – Charity of the Year

Hull4Heroes - Charity of the Year

Our parent company SAAS Global, the East Yorkshire based media and technology holding company, has chosen Hull4Heroes as its charity of the year.

Hull4Heroes will benefit from a year-long fundraising programme planned and executed by SAAS Global subsidiaries’ employees. In addition, they will have access to in-house resources and knowledge to help build organisational capacity.

Andrew Johnson, founder and director of SAAS Global, explains: “Supporting our community is important to us – as a business and on a personal level.

“Hull4Heroes was founded by Paul Matson, who, having served in the British Military himself, wanted to offer support to veterans leaving the army and finding themselves adrift from mainstream society. A number of our employees including our Operations Director, Steve Brindle, a former Royal Navy veteran, suggested them as our charity of the year,“ Andrew states.

“We have one common purpose: to help our Veterans in the region. Being supported by local businesses is absolutely vital to do so. We are thrilled to be partnering with SAAS Global for the next 12 months,” says Paul Matson, founder of Hull4Heroes.

Our Digital Marketing Manager Lance Brook met up with Paul and Trevor to discuss all things digital and upcoming events and activities. Watch this space!

About SAAS Global

SAAS Global is an incubator for fast growing media and technology businesses. It currently comprises of an advertising arm that encompasses Forward And Thinking and Wold Outdoor and a technology arm, that comprises of telematics companies Simplytrak and AIM which offer vehicle tracking and camera solutions.

About Forward and Thinking

F&T are a specialist advertising agency and one of the leading media buying and advertising specialists throughout Yorkshire and the UK. We are also part of the rapidly growing media and technology business SaaS Global.

About Hull 4 Heroes

Hull4Heroes was founded in 2016 by Paul Matson. Paul himself served in the British Military for many years and upon leaving the army he found himself adrift from mainstream society. Joining forces with other ex-military men and women as well as volunteers from the private sector, they founded Hull4Heroes. The charities aim is to assist Veterans and their families with transition into civilian life, whilst also helping them concentrate on healing from the issues, both the physical and mental, of serving their country.

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